Article Review On Human Rights Day, Stop the Blank Check...

How would you feel if one of the largest countries in the nation was funding a country that is systematically destroying all the aspects of your life, including your cultural/ancestral roots? You might be thinking â€Å"Surely this could never happen† but, you would be wrong in fact, that is exactly going right now with the United States and Israel. In the article, Stinemetz talks about her recent visit to Palestine, a nation that is currently being attacked by Israel’s armies. This is due largely in part to desires by the Israeli government to have Palestinian citizens comply with their laws which are violating the Palestinian’s human rights, rights that every single human deserves. Stinemetz reasons that the Israeli’s are understandably†¦show more content†¦What if we simply used the funds to help decrease our own borrowing or even better, used the funds to support our own social programs, programs meant to empower the people instead of degrading them. There is simply no reason for our elected officials to continue to fund such activities solely in an aim to keep a country as an ally. We were founded due to a country restricting the rights of their people, so why should we fund a country doing what our country was founded to oppose but to an even harsher degree? What would our founding fathers think of our activities? If we are a country founded from oppression, to support the aims of a country which is solely bent on oppression is not only insane, but it is also incredibly hypocritical of the very foundations on which the structures of our society were created. â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Go vernment becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles andShow MoreRelatedLogical Reasoning189930 Words   |  760 Pagesbuild upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlierRead MoreFundamentals of Hrm263904 Words   |  1056 Pagescom/college/quickstart Technical Support 24/7 FAQs, online chat, and phone support www.wileyplus.com/support Your WileyPLUS Account Manager Training and implementation support www.wileyplus.com/accountmanager MAKE IT YOURS! Fundamentals of Human Resource Management Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College AnkenyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreInternational Management67196 Words   |  269 PagesThis page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009Read MoreTransforming Total Sales into Net Profits51271 Words   |  206 PagesRead the Reviews â€Å"Viable Vision: Transforming Total Sales into Net Profits is a book for anyone responsible for increasing the profitability of their business. Gerry Kendall combines the theory with real life examples of its power to transform complex problems into clear, common sense executables that will increase the profitability of your business. If you think the complexities restrict the future success of your business, then you’re about to be enlightened.† —Patrick J. Bennett, Executive ViceRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesMichael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographicalRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesVIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management, Second Edition by Charles R. Greer Copyright  © 2001, 1995 by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein thatRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesCourse: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth EditionRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesIntroduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third

Essay on Heart of Darkness - 981 Words

Heart of Darkness The nightmare of Joseph Conrad’s Heart of Darkness is found in its stark portrayal of madness under the influence of an environment filled with desolation. Its protagonist, Mr. Kurtz, was raised amongst civilized people, adapted virtues that were regarded proper in society during the Victorian era, yet when he travels into the Congo, where these qualities are of no consequence, he abandons them to become wild. To understand how Kurtz fell to this emotional corruptness, a reader must be aware of three main elements that caused his disillusionment: power, greed, and isolation. When Kurtz was living in England, he was a follower of the island’s ruling party and conducted tasks amongst the supervision of its†¦show more content†¦When Marlow arrives to bring Kurtz back to civilization, the ivory trader has become supreme ruler over most of the lands inhabitants and has brainwashed the people into following his whims. As Kurtz’s maniacal boat mate states, â€Å"they adored him†(277). How he gained power over the natives is expressed through his ruthless treatment of traitors by putting their heads on stakes and his disregard of implementing English customs and well-bred indoctrination into the mindset of his people. Instead, he encourages savagery for he understands people bred from the wild will only follow those who enforce nature’s unwritten code. He grows so favorable towards his position as ruler over the jungle that when he discovers Marlow is coming to take him back to civilization, a place where he has no control, h e tries to stop him, and dispatches natives to massacre all the passengers on the steamer. Marlow survives the onslaught and takes Kurtz away from a place he believes has deranged the man’s mind, but has actually offered him a gift so many people seek in life: control over the masses. Ivory in an insurmountable supply creates greediness in Kurtz. He is renown amongst the Congo for his expertise in the ivory trade and no one can match his production. Boatloads of the valuable commodity are sent downstream bringing him handsome profits, yet when he has achieved financial success the glamour of wealth becomes false to him. He begins to see his business not through what he can getShow MoreRelatedHeart of Darkness1958 Words   |  8 PagesSTUDY GUIDE Joseph Conrad, Heart of Darkness Each detail to which your attention is drawn by the Study Guide is part of the puzzle of Heart of Darkness. It is important to notice the details, to ponder them, to see how patterns repeat themselves, and to see how the pieces fit together. Marlows journey and your reading about the journey require constant alertness, discipline, patience, and a willingness to look for what is not immediately apparent. Section 1 A. The Thames Setting 1. NoticeRead More The Darkness of Colonialism and Imperialism in Heart of Darkness1235 Words   |  5 PagesThe Light and Dark of Colonialism in Heart of Darkness      Ã‚  Ã‚   In the opening of his novel, Heart of Darkness, Conrad, through Marlow, establishes his thoughts on colonialism. He says that conquerors only use brute force, nothing to boast of because it arises, by accident, from anothers weakness. Marlow compares his subsequent tale of colonialism with that of the Roman colonization of Northern Europe and the fascination associated with such an endeavor. However, Marlow challenges this viewpointRead MoreThe Meaning Of Heart Of Darkness Essay1138 Words   |  5 PagesNishi Natalia AP Literature Comp The Meaning of Heart of Darkness Although, as a society, we discourage the process of not judging a book by its cover, we have all been guilty of doing it at some point. The first item we look at when we pick up a new book is the title and the cover as a whole. These are two key components when it comes to using our heuristics to decide if a book is worthwhile reading or not. With only two items to judge by, each has to hold significant importance in orderRead MoreHeart of Darkness Essay1068 Words   |  5 Pages1. Some critics believe that in Heart of Darkness Conrad illustrates how ‘’the darkness of the landscape can lead to the darkness of the social corruption.† This statement means that if the environment is dark, then the people in that environment will match the surrounding feeling, which is dark and depressing. For example, if it is a gloomy rainy day, most people feel tired and not as happy. If it is a bright sunny day, the most people feel motivated to get things done and joyful . Yes, thisRead MoreHeart of Darkness Paper984 Words   |  4 PagesHeart of Darkness, by Joseph Conrad, is an intriguing and extremely disturbing portrayal of mans surrender to his carnal nature when all external trappings of civilization are removed. This novel excellently portrays the shameful ways in which the Europeans exploited the Africans: physically, socially, economically, and spiritually. Throughout the nineteenth century, Europeans treated their African counterparts savagely. They were beaten, driven from their homes, and enslaved. Heart of DarknessRead MoreEssay on Heart of Darkness1208 Words   |  5 PagesJoseph Conrads The Heart of Darkness is a dark and haunting tale about the search for a substantial and mysteriously powerful man named Mr. Kurtz. Heart of Darkness centers around Marlow, a sailor and also narrator of the novella. Throughout the work, Conrad uses an array of literary devices to suggest his style of writing. The title of the work itself, The Heart of Darkness, is an example of the use of metaphor. Darkness is a significant part of the books title conceptually. However, it isRead More Heart of Darkness Essay941 Words   |  4 PagesHeart of Darkness Darkness permeates every circumstance, scene, and character in Joseph Conrads novella, Heart of Darkness. Darkness symbolizes the moral confusion that Charlie Marlow encounters, as well as the moral reconciliation he has within himself while searching for Kurtz. Marlows morals are challenged numerous times throughout the book; on the Congo river and when he returns to Brussels. Charlie Marlow characterizes the behavior of the colonialists with, The flabby, pretendingRead MoreEssay on Heart of Darkness934 Words   |  4 PagesHeart of Darkness The dark thoughts, which are usually ignored and not allowed to be brought up in conversation, are pushed back into the remote corners of the mind, but have the ability to run free when man is in his most vulnerable state. Sleep, the unconscious. It is in dreams where twisted stories of malevolence and horror take place. The soul’s core is full of sin from the first minute man is born. Even Adam, the original man, who was born when the earth began its timeline, has sin runningRead MoreHeart of Darkness Essay4410 Words   |  18 PagesThe Visions of Light Vs Darkness When Joseph Conrad composed Heart of Darkness he created a literary masterpiece which embodied the essence of light contrasting with darkness. Throughout the novel Conrad constantly utilizes the images of light and dark and uses them to mold a vision, which the reader is then able to use to decipher the literal and metaphorical meanings of the novel. As Conrad said, my task which I am trying to achieve is, by the power of the written word to make you hear, toRead MoreAnalysis Of Heart Of Darkness 1331 Words   |  6 PagesHeart of Darkness is about the dark effects of imperialism in Africa; the Englishmen wish to colonize in Africa with the purpose of taking their ivory. Charlie Marlow, who works as a sailor in the company of ivory trading. Marlow meets a man named Kurtz, the best-selling agent, during his journey to the Congo. In Heart of Darkness, the characters Marlow, Kurtz helps portray the theme. Marlow’s actions during his journey to the Congo in Africa develops his personality by revealing his character.

Modern management Free Essays

If Dollar General wished to raise the prices of an item that was previously priced lower than their competitor, there are a number of steps they should take to maintain control of the process. Perdue has eased the control of prices by building in some slack in the pricing system to allow for raised prices. The first step is precontrol, in this case determination of the appropriate price – i. We will write a custom essay sample on Modern management or any similar topic only for you Order Now e. controlling price changes so that they can raise the price of the product without losing too many sales. This requires analysis of the price elasticity of the item in order to determine how much they can raise the price. The second step is concurrent control – communication of the new price to the stores, which may include provision of new price tags, communication through company channels such as email or generated reports, etc. and monitoring by managers to make sure the price changes are implemented. The third step, of feedback control, is monitoring the price change in order to make sure that the price change did not produce more than the accepted loss of sales as determined in step one.   These steps will allow the stores to implement a higher price on a previously lower-priced product. ‘The CEO should consider the relatively low sales at higher square footage stores to be a symptom of a problem, not a problem in and of itself. Dollar General’s store layouts and inventory assignments are tightly controlled and optimized for maximum efficiency and sales. However, most of their stores are smaller stores, averaging 7,000 square feet or less. This puts the larger stores at a disadvantage because they are carrying a mix of products that may not be optimal for the store size. This means that the lower sales per square foot is a symptom of a non-optimal inventory mix and layout superimposed on a larger store, not a problem in and of itself. While it should be solved, it can be solved indirectly by analyzing the inventory and layout needs of the larger stores rather than directly tackling the lower sales. A discount retailer such as Dollar General should use all three types of control (precontrol, concurrent control and feedback control) when attempting to control shrink. Precontrol can include such measures as establishing shrink management practices, such as careful cash control and cash handling training for employees, stock handling procedures, and security, in order to prevent common anticipated problems. Concurrent control, such as monitoring of security systems and active employee observation, can prevent shrink from shoplifting and excess employee waste. Finally, feedback control in the form of incentives such as bonuses or prizes for stores with low shrink percentages can help to reinforce the precontrol and concurrent control measures taken. Control measures are most effective when all potential routes of control loss are considered and actions are taken at the appropriate level to deal with them. It would not be appropriate or effective for a manager or other controller to attempt to poor cash handling after each incident   – it is more effective to develop policies that mandate teaching employees proper cash handling beforehand. 1. Information quality is the degree to which information represents reality. Information timeliness is the extent to which the receipt of information allows decisions to be made in a timely manner in order to allow the business to benefit from its use. Nike is using the information gained from its information systems to determine its required inventory levels, which are dependent on the projected demand for the product. This means that information quality is important because less than quality information could mean that Nike focuses its manufacturing and distribution efforts in less than optimal areas. The initial implementation of the information system generated more than $100 million in incorrect orders due to lack of information quality. Information timeliness is also important to Nike. Because the information system is tied to the manufacturing and distribution system, the timeliness of the information provided directly impacts the organization’s ability to produce and distribute the appropriate inventory. If the information is not provided in a timely manner, the manufacturing and sales may appear to be reactive rather than proactive, and Nike may miss the top of their demand curve because information was provided too slowly or because the system generated orders too early. 2. The security issues for Nike’s sales forecasting and factory order system include automated threats such as worms, viruses etc, and internal sabotage by disgruntled employees and external breach by either hackers or industrial spies. Automated threats are a threat at any time when a system is connected to the Internet; while it is less common now than in the past, viruses may also be transmitted via infected media such as CD-Rom or removable solid-state media. Internal sabotage by disgruntled employees can also be a problem; in order to mitigate this, permissions and access to the system should be handled on a minimum required basis (each employee should be given only the permissions required to perform his or her job, and permissions should be actively managed as employees move from task to task). Outside breaches by hackers or industrial spies is a concern for Nike because they are a high-profile company in a highly competitive business, making them a tempting target for hackers to try to gather lucrative information from their information systems. 3. Currently Nike targets individual groups of consumers with games and information online that is targeted to their special interests, and provides an IM-based game for soccer fans. There are a number of other uses for the World Wide Web that could help Nike communicate with its customers. They could use online surveying techniques and online feedback forums to enhance their market strategies and improve their products and address customer complaints. They could also utilize the Web as a central platform for their marketing strategy, including running specially designed Web sites for high-profile new products, creating customer contests, games and trivia and building a Nike community around their sites. Nike also has opportunities to create product tie-ins based on the Web. Their IM soccer game is a prototype of a way in which games or custom-branded software can keep the Nike brand in front of their customers all the time. Streaming media allows for music and movie tie-ins delivered via the Web. Nike could also use the Web for internal purposes. For example, an employee recruiting web site could increase the number and quality of their job applicants, as well as provide a prescreening facility for the HR organization. Skillful use of the Web also portrays the image of a technologically savvy and forward-looking company, which is vital to its market viability. How to cite Modern management, Essay examples Modern Management Free Essays Corporate Social Responsibility is the duty of the management of the company to ensure that the welfare of the society is brought about along with promoting the development and wellbeing of the company.   It is the duty of the manager to ensure that both the social interests and the organizational interests are maintained and developed (Cresto, 2006).   However, at the moment, the opinion regarding corporate involvement in social responsibilities is differing. We will write a custom essay sample on Modern Management or any similar topic only for you Order Now    The arguments for and against social responsibility activities by the corporate could be considered. Positive outcomes for the business by performing social responsibility activities:- The good name and the reputation of the company would be promoted as they would perform their duty of maintaining and developing the interests of the society.  As the interests of the society are improved, the social system would improve and this could also be beneficial for the corporate.  The management of the corporate would be more interested in maintaining the interests of the society along with the organization.   Hence, the Human resources that would be a part of the corporate would be of high quality. As the organization would mutually benefit with the society, the ability of the company to grow and survive in that particular society would be higher.   Hence, the corporate could move into identifying and organizing certain long-term plans.   On a long-term basis, the chances of developing sustained profits would be higher if social interests are maintained.  The unemployment rates in the society and the job satisfaction in the company would improve due to the economic growth felt by the corporate presence.  If the consumers are a part of the society, the chances of developing and maintaining relationships with them would be higher.] Negative outcomes for the business by performing social responsibility activities:-  According to Friedman, the chances of the management to indulge in unethical practices are higher so as to make profits that would ensure performance of social responsibilities.They could be a conflict within the management or outside the management for maintaining the goals of the organization or the goals of the society. The corporate would be spending the money of the consumers on maintaining and developing the interests of the society.   This could raise the prices of the goods or services produced by the company.   Consumers may prefer to purchase a product or services from a company that does not have a social benefit policy than a company that does, as the price is more likely to be less. The stakeholders of the corporate and the potential investors may not want to invest in that particular company, as they fear that they would be losing their money on social beneficial activities. The company would be using fewer resources on production (as the financial resources are spending on social interests).   The production would decrease and the chances of having higher amounts of profit would be lowered.   The company’s ability to develop a stronger long-term plan would be less likely. A Multinational corporation (MNC’s) is a company that has its presence felt in more than one nation across the World or does business at the global level.   The term MNC’s was utilized in the 1970’s in the US.   MNC’s usually do not consider national barriers that would restrict business.   Recently, the foreign investment in the US has improved drastically, and the chances of it improving further in the future are realistically high.   The process of a company becoming a multinational occurs in stages. In the first stage, the company merely exports products to foreign nations.   In the second stage, the company develops sales units in the foreign nations.   In the third stage, the company would permit foreign-based companies to make and sell their products and services under the main company’s name.   In the fourth stage, manufacturing units are set up by the company in the foreign nation.   In the fifth step, the management of the company is multi-nationalized in such a way that a corporate decision in the parent company would be affected in the foreign nations.   In the last stage, the ownership of the company is multi-nationalized. Two companies that are US-based MNC’s include General Electric and IBM.   General Electric had sales of $ 129, 853 million in the year 2001 (Listed by Forbes Global).   The portion of foreign sales was about 33 % and the net profits were about $ 12, 735 million.   It has $ 437, 006 million as assets and it market value is about 406, 525 million $.   The enterprise value of the company is about 613, 268 million $.   IBM has sales of about $ 88, 396 million in the year, and its foreign sales is about 58 % of the total sales.   Its net profit of about $ 8, 093 million, and its total assets is about 88, 349 million $.   It has a market value of about 167, 206 million dollars and the enterprise value is about 194, 097 million $ (Cresto, 2006). Two foreign investors MNC’s that have invested in the US include Daimler Chrysler AG (from Germany) which is an automobile company and ING Group (from Netherlands) which offers financial services.   Daimler Chrysler AG had a total revenue of 86, 071 million $ in the year 2001 in the US, and its total assets in the US was more than 82, 000 million $ in the US.   The ING Group had revenue of about 14, 997 million $ in the year 2001 in the US and its net income was about 442 million US $ (Cresto, 2006). References: Cresto, S. C. and Cresto, S. T. (2006). Chapter 3: Corporate Social Responsibility and Business Ethics, Modern Management, (10th ed), New Jersey: Upper Saddle River, pp. 50-76. Cresto, S. C. and Cresto, S. T. (2006). Chapter 2: Modern Management Challenges, Modern Management, (10th ed), New Jersey: Upper Saddle River, pp. 80-102. Cresto, S. C. and Cresto, S. T. (2006). Chapter 2: Modern Management Challenges, Modern Management, (10th ed), New Jersey: Upper Saddle River, pp. 106-111. How to cite Modern Management, Essay examples Modern management Free Essays 1. Organizational resources are the prime variables that ultimately translate into the cumulative compilation of production output. It can be stated that production is the final result that is instrumented by several processes that make up the basic procedure of the production unit. We will write a custom essay sample on Modern management or any similar topic only for you Order Now The term ‘organizational resource’ can be enumerated as a compilation of different aspects that include variables like personnel, motivation, cost of raw materials, supply chain management, knowledge management, material processing and market forecast analysis. All these together ensure the success of the ultimate quality and quantity of the production along with the favorable pricing per unit for the produced output. Thus it could be mentioned that the relation between the organizational resources and the production is inseparable and vital for the health of the industry. For an industry to obtain favorable conditions in the market it is necessary to formulate a strategy that would enable the organization to keep every aspect of the units involved in a well passed manner. The purchase of material would ensure that the value is obtained out of the purchase while the supply chain would ensure that there is no wastage of materials and the materials are presented to the processing unit in proper time. The same principals are true with the processing units too. The efficiency level of the personnel involved along with their motivation level ensures the best possible production out of the initial possesses involved. Thus it could be stated that organizational resources and production relation is vital and inseparable for any organization and the ultimate success of an organization is ensured by this relation. (Lamb, 2004) 2. The aspects of managerial effectiveness and efficiency are interrelated and are highly potent if applied in a well formulated manner. Any industry survives on the potential of the strategy that is taken and implemented by the management of that industry. As a result the prime factor that should be instigated in the organizational operational activities is the proper and smooth transaction of managerial effectiveness and efficiency into an enhanced and even relationship. The relationship between managerial effectiveness and efficiency is vital for an organization because for any industry effective personnel at suitable position are a primal factor for success. A person might be very efficient at formulation and modeling strategy. But the same person might not be an effective administrator. That is way it becomes important to position the best person possible at position where the efficiency could be yielded at maximum. Thus relation between managerial effectiveness and efficiency becomes an object of prime concern for any organization. It can be stated that by the term managerial effectiveness it is understood as the positional utility of a personnel whereas by the term efficiency it is reflected that the potential of the positional utility is utilized in full.   To compile and relate these two important variables it is important to evaluate the human resource structure at its maximum to yield the utmost possible result. The success and failure of an organization largely depends on such a formulation and practical implementation of the human resource department at its highest extent. The managerial effectiveness and efficiency is the keystone of success and the competitive advantage of an organization is dependent on such important organizational factors or variables. (King, 2001) References: King, H; (2001); Management Principals Today; HBT Brooks Ltd Lamb, Davis; (2004); Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust. How to cite Modern management, Essay examples

Shareholder Primacy Revisited

Question: Directors of companies have an obligation to act in the best interests of the company. Elaborate on how the courts approach this duty and explain whether the corporations law in Australia has made this duty onerous. Answer: A number of duties have been imposed on the directors of companies. These duties have been imposed by the common law at the same time, the Corporations Act, 2001 (Cth) also prescribes the statutory duties of directors. Among these duties is the duty to act bona fide, in the best interests of the company. In this way, the beauty requires that the directors should exercise their powers bona fide, for the benefit of the company. In this regard, the duty to act in good faith is different from the other duties that have been imposed on the directors. This duty allows a challenge to be made in the court regarding a particular decision that has been taken by the directors or regarding a transaction that has been entered into by the directors.[1] Therefore, a particular transaction can be set aside by the company if it can be established that there has been a breach of duty of good faith by the directors who have made such a decision, depending on the fact that the other party was aware of t he breach of this duty by the directors. However in this regard it needs to be noted that the purpose behind the introduction of the 'assumptions rule' mentioned in section 129(4) of the Corporations Act is to protect the outsiders from having the transactions revoked on the grounds of the failure of the directors. Therefore, this means that a transaction can be removed only if the assumptions that are available under section 129 have been displaced by knowledge or suspicion that the assumption is not correct. In this regard the general approach adopted by the courts in Australia is that the courts have been reluctant to become involved in the disputes that are related with the merits of a particular decision taken by the directors. In this way, the principal related with limited judicial intervention has been expressed in the narrowly cast grounds of judicial review related with the breach of duty of good faith by the directors and also in the procedural rules which restrict the standing of the directors and sue for the breach of duty or irregularities in the procedure adopted by the company and its governance.[2] There are certain elements that are associated with the duty of the directors to act in good faith. Therefore traditionally these require that the directors of the bona fide and for the benefit of the company as a whole. While it is applied to the directors, the inquiry is made regarding the motive, intention and the beliefs of the directors and also the fact is considered if the directors have made interests of the company as the main consideration behind the decision taken by them. On the other hand, the discretionary powers granted to the directors will be considered to be abused by them if these powers are used by the directors for the purpose of achieving a personal advantage or to confer a benefit on a third-party or to cause a loss to the company.[3] In this way, the modern duty to act in good faith has three distinct and independent duties that are also related with each other and applied to the directors when they are acting in the position as the directors of the company an d exercising their corporate powers. Each duty provides an independent ground for judicial review and an intervention by the court in the decisions taken by the directors. Therefore, there should be subjective good-faith, proper purpose and the need one part of the directors to consult and in accordance with the interests of the company. In this way, it is the duty of the directors select honestly and in the best interests of the company as these interests are perceived by the directors. It needs to be noted that in such cases the process of judicial review is restricted to the inquiry that is made regarding the subjective intention of each director. In this context, it is required that the directors should honestly believe that the action taken by them is in the best interests of the company but this fact alone does not validate the action taken by the directors. Therefore such a decision can be appreciated by the breach of other two elements mentioned above that are part of this duty, as each of these elements have an objective content. It is therefore require that the corporate powers should be exercised by the directors for the purpose for which these powers have been granted to the directors. As a result, a particular decision taken by the directives can be invalidated by the courts if it has been found that the motivating purpose behind the decision is one that is allowed by the court as the one those for which the particular powers of the directives can be legitimately exercised or if it is not for the benefit of the company as a whole. Therefore it is recorded this regard that the power should be exercised by the directors bona fide or in other words, for the purpose for which the powers granted to the directors and not arbitrarily or according to the absurd bill of the directors. Therefore the directors should exercise their power honestly and in the best interests of the shareholders of the corporation as a whole.[4] However the need for distinguishing between the requirement of good faith and proper purpose becomes very significant when the power in question can have more objective characterisation. It has been recognized by the courts in Australia that the strict fiduciary standard is not compatible with the realities of the office of the directors, particularly in case of the provide the companies they're generally the directors also have the shareholding interest in the corporation. As a result, the courts came up with a 'mixed purpose' doctrine so that the sickness of this requirement can be reduced. In this way, in Mills v Mills[5], it was stated by the court that if the actions of the directors are merely invalidated due to the presence of such an interest, it will be like setting an impossible standard and the directors will be required to live in unreal era of detached altruism. As a result, it was proposed that the test of validity that can be used in such a case is to see what was the moving cause behind the action taken by the directors? The third head of this duty is to consult and direct according to the interests of which have been identified by the law as interests of the company. The duty to consult the interests of the company represent the long-standing ground of judicial review that is not related with the subjective good-faith of individual directors and denies the role of derivative interpreters of the common interests to the directors. In this way, this legal issue is related with the questions of corporate purpose and the corporate social responsibility. Where the di rectors have been acting in context of the interests that are extraneous to the interests that have been recognized by the law as interests of the company, the action will not be saved by the honest belief of the directors that they were acting in the interests of the company. Under the circumstances, it can be said that the duty has become onerous as a result of the corporations law because the Corporations Act prescribes a civil penalty in case of the breach of this duty. Bibliography E Klein, J du Plessis, Corporate donations, the best interest of the company and the proper purpose doctrine (2005) 28 The University of New South Wales Law Journal 69 Jason Harris, Anil Hargovan, Janet Austin, Shareholder Primacy Revisited: Does the public interest have any role in statutory duty (2008) 26 Company and Securities Law Journal 355 Rosemary T. Langford, The distinction between the duty of care and the duties to act bona fide in the interests of the company and for proper purposes (2013) 41(6) Australian Business Law Review 337 Case law Australian Metro Life Assurance v Ure, Ngurli v McCann (1923) 33 CLR 199 Mills v Mills - [1938] HCA 4

Lord Of The Flies Essays (1030 words) - English-language Films

Lord Of The Flies Lord of the Flies Cruelty and savagery are all parts of human life. When the reigns of civilization are lifted, cruelty and savagery are left alone to roam freely. William Golding expresses the need for civilized order to maintain the cruel savage beast in us all. In Golding's Lord of the Flies, the theme of discovering one's true self is displayed through object symbolism, analytical symbols of the cruel tribe and beast, and analysis of key character symbols. The use of object symbolism develops the structure and meaning of the novel. The symbolic meaning of certain items in the novel provide a degree of certainty of what the theme pertains to. An example of object symbolism is noted in the large conch shell. The shell symbolizes order and civilization due to its power to create order through organizing meetings. The conch also symbolizes destruction of order once Roger crushes it beneath a boulder. The act of destroying the shell provides an illustration of how uncivilized the island has become. Another example of object symbolism is depicted in the signal fires that Ralph sternly suggests should exist. These fires symbolize a hope for rescue and a return to order and civilization. Once Jack, who is in charge of the fire, shuns the importance of a signal fire, it then symbolizes lost hope. Once Piggy suggests reigniting the fire it then symbolizes a restoration of hope. Another portrayal of Golding's object symbolism exists in Piggy's sp ectacles. The spectacles symbolize comfort and dependability due to their fire creating capabilities. Soon power to create fire is prevalent due to the lack of fire making ability of Jack's tribe. Once Jack's tribe takes the glasses the glasses then symbolize a shift in power. A further depiction of object symbolism is noted in the appearance of the naval officer toward the end of the novel. The officer symbolizes home, but the symbol is ironic in the fact that the officer is taking the boys from a war torn island to a war torn country. The appearance of object symbolism establishes the theme of looking inside one's true soul and describes the biblical battle between good and irrational evil. The establishment of Jack's tribe and the systematic accounts of the beast provide further evidence of a theme of the introduction to one's true self. Jack's tribe and fear of the beast contribute to the overwhelming belief that savagery, not order, and is needed to survive on the island. A description of this is noted in the behavior of Jack's tribe. The tribe symbolizes total disarray and cruelty, which is exhibited in their treatment of fellow man. The boy's derive pleasure from their bloody slaughter of the pigs. The boys paint their faces and join in savage war dances to satisfy the bloodlust they desire. The tribe continually terrifies the little boys on the beach and takes what Jack commands. Another portrayal of the savagery of the tribe is exhibited in Roger. Roger pretends to be a pig while the others attack almost killing him due to their being overcome by frenzied blood lust. Another section of the novel that creates symbolism is found in the hunted pigs and beast. The de ad pig, for example, creates an overflow of wild emotion in the tribe. For instance, the boys chant a warlike song and carry the carcass of a pig. Another example is noted once the pig's sharp tusks wound Jack. This action causes a change in Jack and promotes more brutality. The brutality by Jack and the allegiance of his followers cause Jack to become god-like. An example of this is symbolically noted in the pig's head on a stake. The symbolic pig's head is Jack's beastlike nature while the flies around it are his followers who swarm about his appealing actions. All of Jack's power resides in the fear of a beast on the island. An example of this fear is noted in the tribe's beating and killing of Simon. The tribe's irrational fear causes them to act in a manner that supports Jack's position of warlike protection. Another example of Jack's control by fear is depicted in his denouncing Ralph's leadership and demanding he

Anti-Markovnikov Addition Defintiion

Anti-Markovnikov Addition Defintiion Markovnikovs Rule describes the nature of alkene addition reactions in organic chemistry. Russian chemist Vladimir Markovnikov formulated the rule in 1865 after noting the halogen atom preferred the more substituted carbon in a hydrohalogenation reaction with an asymmetric alkene. If a reaction follows the Markovnikov Rule: The nucleophile adds to the more substituted pi-bound carbon.Hydrogen adds to the less substituted carbon. Another way to think of it is that the hydrogen rich get richer, meaning that out of two pi-bound carbon atoms, the one that has the most hydrogen atoms will get another hydrogen in the reaction. But, some reactions dont follow this rule... Anti-Markovnikov Addition Definition Anti-Markovnikov addition is an addition reaction between an electrophile compound HX and either an alkene or alkyne where the hydrogen atom of HX bonds to the carbon atom with the least number of hydrogen atoms in the initial alkene double bond  or alkyne triple bond  and the X bonds to the other carbon atom. The anti part of Anti-Markovnikov addition is that the reaction fails to follow Markovnikovs Rule. It does not refer to anti in terms of stereochemistry! The image shows the Anti-Markovnikov addition of HX to a propene alkene. The H bonds to the CH1 end and the X bonds to the CH2 end of the former double bond. References Hughes, Peter (2006). Was Markovnikovs Rule an Inspired Guess?.  Journal of Chemical Education.  83  (8): 1152.McMurry, John. Section 7.8: Orientation of Electrophilic Ractions: Markovnikovs Rule.  Organic Chemistry  (8th ed.).W. Markownikoff (1870). Ueber die Abhngigkeit der verschiedenen Vertretbarkeit des Radicalwasserstoffs in den isomeren Buttersuren.  Annalen der Pharmacie.  153  (1): 228–59.

A Worn Path Essay Example for Free (#4)

A Worn Path Essay ? The short story ‘A Worn Path’ by Eudora Welty emphasizes the importance of patience and persistence. The protagonist of the story, a very old African-American woman, Phoenix Jackson is presented by the author as a study in perseverance, stamina and life in the face of hardship and death. The story is rather deceptively simple and deals with an old woman’s journey on foot through the woods of Mississippi to the city of Natchez, motivated by the need of medicines for her ailing grandson. However, structured upon this journey motif, the story has a rich veneer of symbolism that turns Phoenix Jackson an everyman, while her journey, transcending every boundary becomes the very emblem for the eternal human quest through the wildernesses of life. The landscape that the protagonist has to cross to reach her destination is at once evocatively beautiful and hauntingly dangerous, threatening at every moment to jeopardize the journey. The old and worn out woman is acutely aware of the dangers and hardships that lie in her way and as she walks steadily she mutters under her breath: â€Å"Out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals†¦ the big wild hogs out of my path. Don’t let none of those come running my direction. I got a long way. † Her feet feels chained as she negotiates a particularly steep uphill path and gets entangled in a thorny bush that looks harmless from the distance. As soon as she overcomes this other impediments follow: narrow logs across a creek, ghosts which turn out to be nothing but scarecrows, dog and his white master crosses her path. But she braves it all with a determination and patience that bespeaks of the invincibility of the spirit that burns within her breasts. The solitary journey of the protagonist through the wildernesses is further complicated by her old age, her acute physical exhaustion and her failing vision. However, walking against these innumerable odds, Phoenix Jackson emerges victorious with the aid of her sheer fortitude and capacity for self-sacrifice for the sake of her grandson. Even when a bounding black dog pushes her over into a ditch, Phoenix Jackson does not lose her infinite patience. In fact lying by the roadside in a ditch, incapable of getting up on her own, she seems quite happy and soon loses herself in a dream and goes on talking to herself. After being rescued, she calmly declares the rationale of her journey to the hunter who advises her to go back home: â€Å"I bound to go to town, mister,† said Phoenix. â€Å"The time come around. † The protagonists zest for life is revealed in her intense awareness of every natural object around her and the wilderness seen through her failing eyes, takes on a dream-like quality; a dream in which every object quivers with symbolic or allegorical significance. The real journey transcends its limits to reveal a religious pilgrimage or a quest with Phoenix Jackson as the lonely knight whose only true weapons against adversities are her infinite patience and persistence. Interestingly, the story is actually set during the Christmas season, suggesting that the protagonist is out on a pilgrimage where her endurance and fortitude will be tested to the extreme. The theme of patience and persistence is also reiterated in the mythological significance of the name, Phoenix, a bird that rises again and again from its own ashes asserting the victory of life over death. It is to be noted that it is not only the natural world that poses an obstacle for the old protagonist, but the society too that refuses to giver her the due respect. Thus we see the White man condescendingly concluding that she is going to the town merely to see Santa Claus or the nurses at the great big building dismissing her as a case of ‘charity’. But all these barely touches the old lady, who has surely earned the medicine a thousand times over; the medicine that is given away to her as ‘charity’. She once again walks out into the street starting her long journey back home through the wilderness. Thus it might be concluded that Eudora Welty’s A Worn Path is a powerful assertion of the victory of the human spirit against all conceivable odds. The victory is undoubtedly hard earned, neither does it promise much spoils (the old woman is rewarded with a paper windmill and medicine for her grandson at the end of her almost epical journey). But it is a victory of patience and persistence. The battle too is worth fighting whatever be the spoils. A Worn Path. (2017, Feb 25).

Manifest Destiny & Road to the Civil War & Slavery Essay

Manifest Destiny & Road to the Civil War & Slavery - Essay Example More and more cotton plantations came into existence so is the labor to carry on with the plantation related works. The Southern region of America consisted of the creamy layer of the society and they all led a sophisticated life. The cotton industry grew up to become big and constituted about half of the exports made by America in 1845. Though the South had an upper hand in cotton manufacturing, it also helped the North region as the cotton looms are woven in the North. Few autocratic families headed over the dealings in the South and were popularly known as cottonocracy. A lot of mythical facts were also there at that time and only about few 1,733 families had about some 100+ slaves with them. Women in the South had a great influence on it as well though they were not politically strong like the men they took care on the domestic sphere. It is not that the North did not like slavery that they did not have much of slavery going on. It was just that they did not have a flourishing bu siness like the South and also at times they were jealous of the growth of the South to some extent. Industry in the North could not compete with South region of America because of availability of the cheap labors in North. There was a popular idea that the North liked blacks and that people in the South hated them is an absolute myth. North region American hated blacks much more than that of the South and one famous belief to support this stand is the saying that the North liked the black race but hated the individuals, on the other hand south hated the race but loved the individuals. Many of the reasons can be attributed to the growth of the slavery system and the slaves. Growing profits in cotton led to land butchery as there was always a demand for new cotton cultivation land. Smaller farm owners were not able to compete with the large plantation owners and hence they ended up selling their land to the plantation owners. The Cotton Kingdom was not without any downside as well. I t was largely dependent on the cotton for its survival and depended on the North for everything. Over importance was given to speculations and invested a lot on land and slaves thus leading to debts. Owning of slaves were considered to be a great prestige by these white masters and those who could not afford it thought it to be a life time achievement to own slaves of their own. It was not that all the whites were in a superior position. Only a few of the whites were wealthy and served as masters. A larger group of whites were poor and had to eat clay for survival. Though they were poor in status, they considered them above that of the blacks and hated the blacks to the core. Dangerous jobs were given to Irish men than slaves because of fear of losing them. Slaves are considered to be a valuable investment. There was a period in America which saw up to some 250,000 free blacks by the year 1860. Some of the reasons behind it are the outburst of American Revolution, buying of the free dom by earning enough money and black child born to the white master. Northern whites and Irish people did not get along well with the fact that there are free blacks. Irish considered blacks as a competitor as they worked for lesser wages than the Irish. Though the legality of the bringing in of slaves was stopped, there were some illegal activities carried on. Slave life is a difficult point for the blacks. They were treated very badly and are whipped for any

Brainstorming Assignment Example | Topics and Well Written Essays - 250 words - 1

Brainstorming - Assignment Example l events such as essays, debates in their various forms and norms had somehow lost their sheen and it was time for interesting and innovative activities to enter Elite. I guess we had overdone it with the traditional ones. The willful participation and the pure desire to achieve something for the greater good of the student community was exhilarating! Well! In the two hours session that we had, all the boys and girls shared an enthusiastic vibe and the hall echoed with charming and smart ideas pulled out form many corners. The diverse experiences we had in our life and the many backgrounds that we hail from – all started giving results. A fun list was arrived at that included ‘Rhyming Couplets’, Mismatch Story’, ‘Air Crash’, ‘Wake up as a Celebrity, ‘I am stranded on an unknown island’, ‘Translate yourself’ etc. If literary events were meant to strengthen one’s speaking, listening, understanding and analyz ing abilities in a language, why not have some decent fun along? Not only was the effort worth its pain, it in fact gave a certain confidence to the participating members, which reflected in their expressions glowing with satisfaction, when the Convener approved

Organisational Theory Essay Example for Free

Organisational Theory Essay Apple is a global giant whose success has been built on outsourcing to a range of other organisations located across the world. How can different organizational theory perspectives assist us in acquiring different understanding of Apple, its organizational network and influence? In this essay you must use at least two perspectives to analyze Apple. Introduction In this revolutionised world, changes occur rapidly, be it in an organized or disorganized way (Henry Veltmeyer 2008). Organisations are dealing with more complex systems and concepts. The study of organisational theories gradually gains importance because it involves the study of abstract issues relating to organisations. It is essential as it benefits in analyzing and discovering new meanings to life both inside and outside the organisation (Hatch and Cunliffe 2006). Apple’s innovative story has been told and retold all around us. Its success is largely due to the late co-founder, Steven Paul Jobs. With the passing of Steve Jobs, Apple Inc is still prospering and currently the most admired company is the world (Fortune 2012). In organisational theory, the success of Apple can be analysed into two perspectives that vary extremely; Modernist and Post-Modernist. The modernist attributes Apple’s success to its unique organisation chart and ‘knowledge is power’ organisation culture. Post-modernist give credits to Apple’s acknowledgement of discourses and environment influences related to the organisation. Apple’s ability to churn out great quantities of products to meet the demand and its consistent engagement with stakeholders showed the efforts to be competitive in the industry. It is also a significant contribution to its success. However, Apple’s way of achieving success is a cause of debate due to its pathological relationship with its stakeholders. This essay aims to provide an exploration into Apple’s Inc organisation; perspectives of its stakeholders and how the relationship towards its environment. The context of the essay will be separated into two parts. Part A and B. Part A will touch on the meta-theoretical assumptions of modernist and post-modernist and how it relates to organisation’s power, control and the environment. Part B will apply the assumptions and definitions in part A to analyze modernism and postmodernism perspectives on Apple. The focus will be on the ways that Apple demonstrates power and how it influences its environment and network which includes stakeholders. Part A Ontology Ontology is defined as the science or study of reality (McAuley, Duberley Johnson 2007). It seeks to clarify what are the reality and the phenomena we take to constitute aspects of the reality. Modernist’s ontological assumption is described as objectivism. It claims that social world and reality is in order and that the reality is in a rational, structured manner regardless of our knowledge (Boisot Mckelvey 2010). They view the existent of time is real regardless of the human’s awareness because of humans develop hypothesis and propositions that showed the reality of time. On the other hand, there is no clear stance on the ontological assumption of postmodernism. It is developed in reaction of modernism position (Moore 2001). Postmodernist rejects and challenge the modernist view and argue that time is ‘created’ through the discourses of human because it provides meaning and assurance to humans. Epistemology Epistemology is the study of the criteria we set and how it justifies the belief. It seeks to clarify how beings create knowledge to claim the world is justified. Modernist takes a positive point of perspectives in viewing the world in search for knowledge. Modernist’s epistemological assumption is positivism, whereby rational hypotheses and practices of knowledge will define reality and understand nature(Hatch and Cunliffe 2006). They sees ‘truths’ to be the discovery of the human’s accurate hypothesis and conceptualization to be analyzed with the reality found in objective world. Nonetheless, postmodernism rejects modernism’s notion of ‘truths’. It describes reality as an illusions created by languages and discourses. It refers to the subjective means by which humans organise what they perceive. Discourses are thoughts, written or spoken or any mediums that construct a particular phenomenon, they are in a social and politically linguistic framework that influences humans experience and understanding of it (Crowther Green 2004). Instead, postmodernist aims to provide an alternative explanation/meaning through the use of discourses. Methodology influence on Organisation Modernist Continuing from the epistemology of modernism, it sees apprehension of knowledge means understanding all aspect of an organisation functions. Ways of solving and analyzing organisation issues are developed to better manage and create profitability for the company. Modernism and the methodological term, positivism, underpin the structures and episteme legitimacy in this ‘noisy’ world. Post-modernist Post-modern methodology lies in ‘anti-positivism’, where language, discourse and deconstruction are the main influences. Language can have different meaning and different significance when combined with other words (Moore 2001). The construction that could be produce may vary extremely in different circumstances. Postmodernists call this idea the Ludwig Wittgenstein’s notion of language games. Knowledge creates and reproduces discourse that exercise power and distort the reality that modernist assumes. The concept of discourse emerges in ‘poststructuralist linguistics as a means of discussing the collective process that constructs and shapes language in use.’ Deconstruction ‘is a way of reading and rereading texts using different contexts in order to expose their fundamental instabilities and multiple interpretations.’ Organisation Power and Control Organisations require power. Power in organisations has to operate on the phenomena of changing organisation practices and changing the ways in which organisation theorist have theorized the practices (Hatch and Cunliffe 2006). Max Weber suggested that power is making decisions according to planned results where the social actor gets to decide the means and ends of action. Political scientist, Robert Dahl further resides the relationship of the actor by suggesting that actors may be individuals or collective which leads to different instruments of power (Clegg, Courpasson Phillips 2006). ‘A’ can get ‘B’ to do something that ‘B’ would not otherwise do, just like the abstract ideology of billiard where the significant lies more on the strategy and gamesmanship behind the cue rather than final position of the balls. Anthony Giddens, expanded Weber’s definition of power stating that power involves a set of capabilities that intervene a given set of events by 2 distinct types of resources; allocative and authoritative. In modernist organisations, Weber argued, formal rationality would be best established and where dominance will be most complete. Modernism views power in organisations as a structure to coordinate activities in the pursuit of organisation goals. It seeks to impose order on the chaos and to integrate the competing interest and agendas so that a single, harmonious vision and a consistent set of premises govern the conduct of participants. The instrument of power is seen to resolve conflicts through negotiation and maximize control of operations. Modernist views controlling individuals in organisation necessary because employee possesses self-interest that will hinder organisation interest. The modernist control theories of bureaucracy, clan and agency will be applied on Apple. In contrast, Postmodernism theorist argues that unified goals can arise only when dominant actors delegitimize alternative interpretations and rationalities. It emphasizes the central role of power in shaping social institutions. The connection of power and knowledge is assumed to be inseparable and thus knowledge loses a sense of innocence and neutrality (Scott 2003). Postmodernist insist that the rational formal structure must be set alongside various informal systems that represent attempts to resist any single vision of order (Hassard 1995). Foucault’s theories pointed out that resistance towards domination is inevitable as power comes from everywhere. Any form of resistance will just reinforce them (Clegg et al. 2006). It views power as a multi-dimensional because it is like a network that dispersed throughout social, political and organisational world. Organisation Environment and Network Organisational environment is anything residing outside the boundaries of organisation that may impact upon the organisation. The organisation needs to adapt well to its environment and vice versa for the relationship to operate in an ideal prospect (Hatch and Cunliffe 2006). Modernist believes there is boundary between organisation and the external environment. Environment relates the factors such as inter-organisational network and its stakeholders. Networks are defined as stakeholders, consumers, environmental groups, competitors and so on. Modernist theorist assumes that there are inputs and outputs between the organisation and environment. The environment empowers and constrains an organisation; it impacts upon organisational goals and needs to be managed. Stakeholder theory refers to any actor that is vital for the survival or success of the organisation, and because of the boundary, other factors does not concern. As the focus is explaining how environmental influence operates, modernist researchers developed theories to analyze the environment. The Environmental contingency and resource dependent theory will be applied on later on. On the other hand, postmodernist deconstruct the dominant assumptions such that organisations and the environment are two distinct entities where there is no fixed boundaries; organisations are part of the environment (Boisot and Mckelvey 2010). By deconstructing, it aims to better serve the society’s needs and desires. Postmodernist theorist believes discourses used to define organisation-environmental relations are served to reinforce authority and inequality between an organisation and those ‘external’ to the organisation. Its stakeholder theory examines the ethics of constructing our organisations in ways that acknowledge the rights of those whose lives are influenced by the organisation. Compared to modernist, the definition is wider because it has a boundary less organisation and environment. It includes actor that affects or is being affected by the organisation, therefore even factors outside of the organisation are being considered. Part B Apple’s Organisation Power Control This part of the essay aims to analyze and understand Apple’s organisation in different perspectives in terms of its organisation power and structure. In modernism, the notion of power is based on authority. This is where the CEO, has the right to exercise his power. Steve Jobs has been always at the center of attention for being ruthless in unsuccessful projects. For example, the failed venture of MobileMe in 2008 caused the disbanding of the team (Lashinsky 2011). This rationalization is what modernism lean towards as they believe bureaucratic justification will lead to technical efficiency. Modernist researchers analyze that positivism exist in Apple. Apple’s philosophy of only choosing the best of the best candidate during interviews mirrors Steve Jobs statement of ‘A worker hires A worker, B worker will hire C worker’ (Lashinsky 2012). It displays that only rational hypothesis of hiring and trusting talented employee through tried and tested results in the business world that will bring Apple success. In terms of output and behavior control of the employees, it is difficult to measure at times. Modernist theorist uses few methods of control theories to sought control over employees so as to maximize organisational interest. In modernist view, these theories can be applied to Apple accordingly. Bureaucratic and Clan theories aim to achieve a desirable corporate culture within the rules and authority among the employees. In Apple, there is a top down management where it all begins with the CEO, then to the executive team. They have a unique organisation circular structure where the CEO is at the center and the network of executives spread out from there. Late Steve Jobs also instilled a concept that the employees’ working style are own task-oriented, which creates differentiation and departmentalization. The corporate culture also became more united and there is no more fiefdom. The successes of the products are credited to Steve Jobs ability to instill the ‘Apple Way’ strategy to give the organisation clear directions, individual accountability, sense of urgency and the change of focus to products instead of profits. Agency theory focuses on ensuring that the executives perform in the best interest of the organisation. The focus turns to performing for the organisation, therefore controlling outputs become more important. Performing employees gets to attend the famous Top 100 meeting which the CEO will personally invite them. This theory also emphasizes the success of secrecy working in a modernist perspective where Apple controls the information that concerns their products to height up the hype and gain more profits. Alternatively, postmodernist deconstruct power and control, rebutting the single dimension and views power presence throughout social, political and organisation world. Apple’s tip top secrecy organisation is well known (Lashinsky 2012). Postmodernists look at secrecy as a form of imposing a multidimensional power on its employees by the top management. Inside Apple, employees cannot have any resistant to the secrecy culture. Any resistant will result in greater power. Greater power comes in the sense of punishment; employees may get sacked (Clegg et al. 2006). More precautions will be also taken to minimize the chances of it happening again. Therefore, instead of seeing secrecy as a form of increasing efficiency and profits for the Apple, postmodernism argues that it’s a form of power that gives the top management control over the organisation. Another aspect of multidimensional power analyzed was the ability of Apple not making any indication to stop the global group who wants to boycott Apple products due to the massive suicides rate and pressure to increase workers’ wages at its main supplier, Foxconn. Postmodernist argues that in a one dimensional power situation (modernist perspective), Apple will find means to ‘kill’ the enemy (the boycott group) with its powerful influence in the business world. Here, Apple is using a second dimension by not ‘killing’, but proving to the rest of the people that Apple is still an ethical and superior organisation. This way, Apple silently gets an army of ally to do the job to influence the boycott group to change its mindset. From another point of view, on the contrary, there is an increasing sign of fresh debates concerning postmodernism theory on whether is resistance really forbidden. The suicides cases at Foxconn and significant rise of terrorism in the past decade do post a serious question to postmodernist researchers (CCTV 2010). These extremes examples show signs that resistance might have, in fact, the ability to affect power positively. The suicides cases have indirectly forces Foxconn to reconsider its management styles and most importantly increasing the workers’ wages (Chan Pun 2010). Apple’s Environment and its Network Influence Apple’s relationship with the environment is a two way situation. The following theories will analyze how Apple operates under the environment and its network. In modernism, it can be argued that Apple seems to go against the environmental contingency theory. Apple has a vision to avoid over complicating by manipulating its environment and structure. Steve Job has been making his organisation to be simpler in every ways, from the responsibilities of the executives to its consistency simplicity of its store layouts (Froud et al. 2012). Its product variety is also purposely concentrated to a few. With the limitation of variety, Apple countered this shortcoming by introducing a multi-dimensional model which minimize cost and increase its revenue. This substantial amount of revenue also includes introducing Itunes and the unique operating system. This counterabilty of its shortcoming is related to the next theory; resource dependency (Fortune 2008). As modernist views organisation are dependent upon the environment for inputs and outputs. Theorist Pfeffer and Salancik emphasize that organisation are under the restriction of their environment hence the resource dependence theory was developed. The aim was to find counter-dependencies to prevent the organisation from over reliant on the market. Apple’s need for the analysis for its resources is due to its vulnerability in the environment and the power that environment holds. The environment has the power to make demands on the organisation, for example, increasing competitions and thus resulting in competitive prices, product differentiation and efficient organisational structures and processes. Apple’s relationship with its supplier, Foxconn, is a prominent example of apple’s ability to navigate the harsh world of environmental challenges to find ways of getting cheaper labour. The jobs created in China are twice compared to USA, but the differential in salary showed USA has a significant larger share of the payout (Freeland 2011). Apple also created counter dependency by having joint ventures with Samsung Electronics to have them make the processor chips and alliances with companies like Google and Youtube to make use of their world map and video applications. By inventing their own operating systems and programs, it also provides Apple with increase efficiency because they do not need to rely on the environment to react if they have any new ideas or concepts. Critics have argued that Apple has been adopting a narrow view on the perspective of stakeholder theory because they will neglect the factors that are indirectly connected to the organisation. This interpretation mirrors modernism due to its creation of the boundary of the ‘outside’ world and its stakeholders. The comparison made earlier with the jobs created in China and USA suggested that Apple is adept at avoiding the social obligations to provide secure, internal, high quality employment for its own nation, USA. This generates another thought on business ethics that Apple is actually prioritizing on getting the highest profit margin (their average profit is already approximately 70% of selling price) instead of the reason of the competitive industry. On the other hand, postmodernist claims that stakeholder theory is an integration of the organisation and stakeholders, thus they see Apple actions to affect anyone who are affected even if it is indirect. In Apple’s website, they have the environmental responsibility page to ensure its stakeholders are assured that Apple do consider every factor that relates to its organisation to be taken care of (Apple 2012). Postmodernist also argued that by creating boundary between organisation and environment, there will be negative externalities. Apple’s ability to entice consumers with the introduction of Iphone 5 is a cause of negative externalities. Externalities such as driving the consumption rate of the society when Iphone 4s still have a long product lifespan, this creates another issue of environmental repercussions and increasing workload/stress issues at Foxconn. Apple’s does produce positive externalities in the process of unveiling their products. For example, consumer did not have to bear the cost of intense advertising by Apple because Apple’s strategy of using multi-dimensional power to influence the public to do the ‘advertising’ for them worked. Blogs, video parody and even news were heavily speculating and discussing about the new products, thus bringing in ‘free’ advertising as a form of positive externality to the consumers. Conclusion The modernist and postmodernist theories thus assist us in analyzing Apple in a different light. It has shown the different perspective of Apple in terms of power, control and its environment. It showed that power can be multi-dimensional and formidable. On the contrary, questions are being asked of postmodernism’s resistance stance and environmental contingency theory. Although this essay cannot attribute its success to a single perspective, it did make an conscious effort to explore and improve Apple’s organisation as a whole. Reference List Apple 2012, ‘Supplier Responsibility’, USA, viewed 4 September 2012, http://www.apple.com/supplierresponsibility/code-of-conduct/environmental-impact.html. Boisot, M and Mckelvey, B 2010, ‘Intergrating Modernist and Postmodernist Perspectives on Organizations: A Complexity Science Bridge’, Academy of Management Review, Business Source Complete, EBSCOhost, viewed 7 September 2012. CCTV 2010, ‘Foxconn Suicides Eng Sub’, online video, viewed 4 September 2012, http://www.youtube.com/watch?v=Kz2U2R1ehvIfeature=watch_response%20foxconn%20suicides. Chan J, and Pun, N 2010, ‘Suicide as protest for the New Generation of Chinese migrant workers: Foxconn, Global Capital and the State’, The Asia Pacific Journal, 13 September, viewed 4 September 2012,https://equella.rmit.edu.au/rmit/items/d672ebbc-eca6-6b5c-4a53-a1392211693c/1/31259010341480.pdf?.hb=true. Clegg, SR, Courpasson, D and Phillips, N 2006, ‘Power and Organizations’, SAGE, London. Clegg, SR, Hardy, C, Nord, WR and Lawrence, T 2006, ‘The Sage handbook of organization studies’, Sage Publications, London. Crowther, D and Miriam, G 2004, ‘Organisational Theory’, CIPD Publishing, London. Fortune, 2012, ‘World’s most admired companies’, CNN Money, 19 March, viewed 1 September 2012, http://money.cnn.com/magazines/fortune/most-admired/2012/snapshots/670.html. Fortune, 2008, ‘Steve Jobs speaks out’, CNN Money, 7 March, viewed 4 September 2012, http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/8.html. Freeland, C 2011, ‘How the ipod explains globalization’, The New York Times, 30 June, viewed 4 September 2012, http://www.nytimes.com/2011/07/01/world/asia/01iht-letter01.html. Froud, J., Sukhdev, J., Leaver, A., and Williams, K 2012, ‘Apple Business Model: Financialization across the Pacific’, CRESC Working Paper Series, Vol. 111 , viewed 4 September 2012, http://www.cresc.ac.uk/sites/default/files/WP111%20Apple%20Business%20Model%20%28April%202012%29.pdf. Hassard, J 1995, ‘Sociology and Organization Theory: Positivism, Paradigms and Postmodernity’, Cambridge University Press, Cambridge. Hatch, MJ and Cunliffe, AL 2006, ‘Organization Theory: modern, symbolic, and postmodern perspectives’, 2nd edn, Oxford University Press, New York. Lashinsky, 2011, ‘How Apple works: Inside the worlds biggest startup’, CNN Money, 25 August, viewed 2 September 2012, http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the- worlds-biggest-startup/. Lashinsky, A 2012, ‘Inside Apple : how Americas most admired-and secretive-company really works’, Business Plus, New York. Marinaccio, MJ 2007, ‘Organization Structure and Its Impact on the Power/politic Dynamic: A Mixed Method Exploration of Senior Management Perceptions of Formal and Virtual Organizations’, Capella University School of Business, ProQuest Dissertations and Theses, viewed 1 September 2012, Proquest. McAuley, J, Duberley, J and Johnson, J 2007, ‘Organization theory: challenges

Evolutionism Vs Creationism Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Questions on the origin of life and of the universe must have challenged human curiosity and imagination as soon as early man had time for activities other than survival. In 1859, Charles Darwin published the Origin of Species, and since then, people have debated between the creationism and evolutionism theories. The theory of evolution has been supported only through various religious writings, particularly the Bible.   Ã‚  Ã‚  Ã‚  Ã‚  Creationists believe in a divine creator, God. Creationism has a broad range of beliefs involving a reliance on God’s miraculous work to explain the origin of the universe, of life, and of the different kinds of plants and animals on Earth. According to the creationist view, God willed everything into existence, and this is how humans came onto the Earth. Creationists say that the evolution theory is biased and incomplete. They believe that the fossil records fail to provide a link between diverse groups. To find out how old fossils are, scientists use a method called radioisotope dating, which measures the amount of uranium or lead lost over the years. Creationists deny evidence from this testing because they assume no uranium or lead has been lost over the years. The process of evolution, which all living things developed from unicellular organisms, over billions of years Exactly how evolution occurs is still debated but it is a scientific fact that it does occur. Most biologists believe that the modern theory of evolution arose from a history of mutations either physically or chemically and it is still occurring. All organisms can be traced back to a common ancestor from inanimate matter.   Ã‚  Ã‚  Ã‚  Ã‚  The science of paleontology or the study of life provides the most direct proof of evolution in the past through fossil remains or impressions, usually in rock. Other evidence comes from comparative studies of living animals and plants, including their structure and geographical locations. â€Å"Mollusks and vascular plants account for more than 80 percent† (Futuyma 87) of the world’s species, with about â€Å"1.4 to 1.8 million species† (Futuyma 87) in all. Changes occur in living organisms to help increase their adaptability, or potential for survival and reproduction, in the face of changing environments. Evolution apparently has no built-in direction or purpose. A given ... ...atively, is definitely an important piece of literature. To believe that the age of the earth is only 10,000 years old does not support the validity of the creationists. To many scholars, the Bible is a figurative book of parables, not to be taken literally. The use of the Bible may be hindering, instead of supporting, the validity of the creationist’s arguments. It is clear that evolution is much clearer to understand and accept than the creationism theory. There will always be people who will still be curious as to how we appeared on the earth, and some people will oppose the evolution theory, therefore, the evolutionism/creationism debate will forever continue. Works Cited Creation Science FAQ http://www.clubs.psu.edu/origins/faqsci.htm Drew Thinks About Evolutionism vs Creationism. http://petra.austinc.edu/arayburn/evolve.html Futuyma, Douglas J. Evolutionary Biology. 3rd ed. Massachusetts: Sinauer Associates inc., 1997. General QH 366.2.F87 Montagu, Ashley, ed. Science and Creationism. New York: Oxford University Press, 1984. General QH 371.S343 Strahler, Arthur N. Science and Earth History. The Evolution/Creation Controversy. New York: Prometheus Books, 1987. BS 652.S77

16 options for young people and adults Essay

1.3 Explain the post 16 options for young people and adults The opportunities for pupils aged 16 and over has traditionally been either to leave school and start employment or to stay and continue with their education. Although many pupils do still choose one of these options, there is now more opportunities available as there has been an increased government focus on education for post 16 year old’s in particular a focus on reducing the number of young people not in education, employment or training. The government is in the process of increasing the age to which all young people in England must continue in education or training. Since 2013 all young people have been required to continue in education or training untill they turn 17 years of age this will increase to 18 years of age by 2015. The goverment are focusing on post 16 options because they want to increase the quality of education available and ensure that all young people have the tools and opportunities they need to fulfil their potential so they are prepared for further education and work regardles of their background or life circumstances. By giving young people the options to undertake academic and vocational education including appreniteships and traineeships they are providing the skills need for life and work helping to create a more responsible, engaged and cohesive society. The post 16 options set out by the government are: College Sixth form Apprenticeships Employment with training One of the reasons for this change has been because of the governments concerns over the number of 16-24 year olds who have been classified as Neets. Neets are young people who are not in employment, education or training and are between the ages of 16-24. There is a number of factors that can contribute to young people becoming Neets they are: Young people who were eligible for free school meals are more likely to become neets than those not eligible. Young people who have been excluded or suspended from school are more likely to become neets than those not. Young people who have their own child are more likely to become neets than those who don’t. Young  people who have a disability are more likely to become neets than those who are not. Young people who achieved five or more GCSEs A to C grade are less likely to become neets than those who have not. The government hopes that by raising the participation age it will ensure that young people are equiped with the skills they need to be able to gain qualifications that will lead to sustainable jobs. Education and training is provided by a number of different ways for example: Colleges Universities Charities Armed forces Youth and community organisations Employment training Private training providers The learners can work towards a range both academic and vocational qualifications as well as take GCSEs and functional skills such as English and Maths. They can work towards getting A’levels, access courses, foundation degrees and post graduate qualifications. In addition to the qualifications mentioned there are professional and specialist qualifications available to learners such as first aid, safeguarding training, manual handing ect. All the above together will help to ensure that: More young people go on to study and gain the skills and qualifications that lead to sustainable jobs. They will be fewer young people who are classified as neets (not in education, employment or training. More young people will be involved in social action and feel they can make postivite changes in society and their own lives.

Digital Fortress Chapter 34

Susan sat alone in Node 3, waiting for her tracer. Hale had decided to step outside and get some air-a decision for which she was grateful. Oddly, however, the solitude in Node 3 provided little asylum. Susan found herself struggling with the new connection between Tankado and Hale. â€Å"Who will guard the guards?† she said to herself. Quis custodiet ipsos custodes. The words kept circling in her head. Susan forced them from her mind. Her thoughts turned to David, hoping he was all right. She still found it hard to believe he was in Spain. The sooner they found the pass-keys and ended this, the better. Susan had lost track of how long she'd been sitting there waiting for her tracer. Two hours? Three? She gazed out at the deserted Crypto floor and wished her terminal would beep. There was only silence. The late-summer sun had set. Overhead, the automatic fluorescents had kicked on. Susan sensed time was running out. She looked down at her tracer and frowned. â€Å"Come on,† she grumbled. â€Å"You've had plenty of time.† She palmed her mouse and clicked her way into her tracer's status window. â€Å"How long have you been running, anyway?† Susan opened the tracer's status window-a digital clock much like the one on TRANSLTR; it displayed the hours and minutes her tracer had been running. Susan gazed at the monitor expecting to see a readout of hours and minutes. But she saw something else entirely. What she saw stopped the blood in her veins. TRACER ABORTED â€Å"Tracer aborted!† she choked aloud. â€Å"Why?† In a sudden panic, Susan scrolled wildly through the data, searching the programming for any commands that might have told the tracer to abort. But her search went in vain. It appeared her tracer had stopped all by itself. Susan knew this could mean only one thing-her tracer had developed a bug. Susan considered â€Å"bugs† the most maddening asset of computer programming. Because computers followed a scrupulously precise order of operations, the most minuscule programming errors often had crippling effects. Simple syntactical errors-such as a programmer mistakenly inserting a comma instead of a period-could bring entire systems to their knees. Susan had always thought the term â€Å"bug† had an amusing origin: It came from the world's first computer-the Mark 1-a room-size maze of electromechanical circuits built in 1944 in a lab at Harvard University. The computer developed a glitch one day, and no one was able to locate the cause. After hours of searching, a lab assistant finally spotted the problem. It seemed a moth had landed on one of the computer's circuit boards and shorted it out. From that moment on, computer glitches were referred to as bugs. â€Å"I don't have time for this,† Susan cursed. Finding a bug in a program was a process that could take days. Thousands of lines of programming needed to be searched to find a tiny error-it was like inspecting an encyclopedia for a single typo. Susan knew she had only one choice-to send her tracer again. She also knew the tracer was almost guaranteed to hit the same bug and abort all over again. Debugging the tracer would take time, time she and the commander didn't have. But as Susan stared at her tracer, wondering what error she'd made, she realized something didn't make sense. She had used this exact same tracer last month with no problems at all. Why would it develop a glitch all of a sudden? As she puzzled, a comment Strathmore made earlier echoed in her mind. Susan, I tried to send the tracer myself, but the data it returned was nonsensical. Susan heard the words again. The data it returned†¦ She cocked her head. Was it possible? The data it returned? If Strathmore had received data back from the tracer, then it obviously was working. His data was nonsensical, Susan assumed, because he had entered the wrong search strings-but nonetheless, the tracer was working. Susan immediately realized that there was one other possible explanation for why her tracer aborted. Internal programming flaws were not the only reasons programs glitched; sometimes there were external forces-power surges, dust particles on circuit boards, faulty cabling. Because the hardware in Node 3 was so well tuned, she hadn't even considered it. Susan stood and strode quickly across Node 3 to a large bookshelf of technical manuals. She grabbed a spiral binder marked SYS-OP and thumbed through. She found what she was looking for, carried the manual back to her terminal, and typed a few commands. Then she waited while the computer raced through a list of commands executed in the past three hours. She hoped the search would turn up some sort of external interrupt-an abort command generated by a faulty power supply or defective chip. Moments later Susan's terminal beeped. Her pulse quickened. She held her breath and studied the screen. ERROR CODE 22 Susan felt a surge of hope. It was good news. The fact that the inquiry had found an error code meant her tracer was fine. The trace had apparently aborted due to an external anomaly that was unlikely to repeat itself. Error code 22. Susan racked her memory trying to remember what code 22 stood for. Hardware failures were so rare in Node 3 that she couldn't remember the numerical codings. Susan flipped through the SYS-OP manual, scanning the list of error codes. 19: CORRUPT HARD PARTITION 20: DC SPIKE 21: MEDIA FAILURE When she reached number 22, she stopped and stared a long moment. Baffled, she double-checked her monitor. ERROR CODE 22 Susan frowned and returned to the SYS-OP manual. What she saw made no sense. The explanation simply read: 22: MANUAL ABORT

International Hotel Brand Management Strategies

International Hotel Brand Management Strategies Introduction Today, hotels are focusing on consistency and quality while offering the right price to the guests. This means that guest satisfaction and branding are the right tools to use since the products and services offered are unseen. Branding is used to promote quality by offering guests information that they require while enticing them to use the products and services.Advertising We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More It can be a valuable strategy for gaining a competitive advantage over the rest of the competitors. Hotels can maximize this strategy by offering a variety of brands for the same product while targeting different markets. The brand value is determined by the level of awareness that customers have concerning a certain brand. This means that the quality of the products and services offered by a hotel is determined by the customerâ€℠¢s perception and the satisfaction obtained from the information provided. In hospitality, when customers are satisfied, they purchase more, become less price conscious, and attract more customers by informing their close friends. When this happens, a hotel gains a lot of customers and the revenue increases (O’Neill, 2004). This article will discuss on the various ways through which a hotel can gain a competitive advantage through branding. It will also provide insights for managers to apply in branding and customer satisfaction. Hotel Brand Management in Relation Customer Satisfaction The hotel industry has focused its attention on customer satisfaction, and this has been used to measure the operational success. It has also been used to measure whether the branding strategies used are effective in increasing productivity. Therefore, branding affects customer satisfaction directly and is used to increase the market share. When assessed from a corporate strategy’s point of view, brands that are well managed reflect an increase in market share. However, the results from service quality research indicate mixed results. This means that service quality can only be achieved when guests have an opportunity to experience a hotel’s service while branding is open to a wider market. It reaches potential customers whose perception can only be obtained from the information that they get (Yap, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This prompts hotel managers to concentrate on market awareness and build their brands. This is because customers are attracted by what they are told and not the experience. Some of the most established brands, which are well known in the market, always receive positive feedback from the guests. This is because customers already have a mindset that the products and services offered are excellent. Thus, a hote l can create customer confidence by focusing on extensive marketing to provide awareness in various markets. Newly established hotels have opted to franchise so as to market their products and services using the well known brands in the market. Managers should focus on protecting their brands because this is what defines the quality of the products and services offered (Mattila ONeill, 2010). A high market share illustrates enhanced quality. This serves to escalate demand in the future. This explains why the market leaders use market share as the selling point to attract customers. They use messages such as â€Å"we are the leading hotel chain in the world†. Customers perceive such a message to mean that all the other people go to that chain of hotel, and they have to go for the best by consuming its products and services. Perceived quality is linked to market share and the two concepts work together in increasing revenue. This implies that when guests visit the hotel for th e first time, and they are satisfied, the occupancy rates will go high in the next visit. This is because such customers influence others. The guests attracted by others through the word of mouth are more than those who are influenced by the services offered. Therefore, product awareness is a strategy that gives a hotel competitive advantage and should be applied in any opportunity that the management gets (Krishnan, 1996). For instance, when guests visit the hotel, they should be satisfied by delivering what is promised to encourage them to come back with others. Advertising is also a tool that can be used to create product knowledge. However, this should be diversified to ensure that every targeted market is presented with adverts that best fit them. This will impress the customers especially travelers who love a certain product. Accessing their most preferred product in a foreign country serves to attract customers, and make them remain loyal to a certain brand of hotel.Advertisi ng We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More Franchise in brand development Competitive advantage is also gained through branding by managing franchisees. Some hotels believe that their customers are not the guests who reside in their hotels but the franchisee. These are the primary customers who are monitored and managed to ensure that they do not taint the image of that brand. They work at ensuring that the franchisees meet and exceed the customer expectations. This is because customers come into the hotel with a perception about the products and services they are likely to get. This is based on the experience gained in a different hotel or the same hotel chain. Management ensures that standards used while serving customers are maintained and uniform in all the franchisees. This is meant to help maintain the customer perception. When guests experience qua lity services while at different destinations, their loyalty to a given brand is maintained. Also, they are likely to influence others to use the same brands. Thus, a happy customer comes with others and doubles the service provider’s revenues (O’Neill, 2004). Experienced hotel customers have confirmed the issue of market share and branding through a research that was carried out on frequent guests. Frequent quests always influence relatives, friends, and colleagues to visit their brands and experience the same products and services. This creates a chain that involves a wide network of individuals who get to know of the hotel brand through reference (Fung, 2010). Building Customer loyalty For a hotel to differentiate itself from the competitors, it has to grow its brand and make known of its outstanding services to the markets that it serves. This can only be achieved by conserving the market base that the hotel already has while seeking to expand into other markets (P attni, 2006). This ensures that, while the hotel diversifies to create new markets, the existing customers also serve to create awareness. The hotel is expected to offer more than what the customer expects every time they visit the establishment to maintain the existing markets. This will always encourage the customer to share the new discoveries with others. Unlike a situation where a customer gets a similar experience to the last one, the customer is encouraged to visit and discover the new addition in the former experience. This is what makes frequent customers cease factoring the price aspect but concentrate on the hospitality experience that is likely to be offered next time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers should be alerted on the new developments that they should expect to ensure that they are excited to revisit the hotel in the future. The issue of branding promotes this aspect because customers will feel like the hotel is providing all information that they yearn to learn about the hotel. Keeping the customer informed creates a brand loyalty and serves to increase the market share (Petzer, Steyn Mostert, 2008). There is an intense competition from international hotels that are offering low priced products and services to attract consumers. Therefore, there is a need to gain a competitive advantage that will make customers overlook the low prices and go for the perceived quality. When consumers pay higher prices from companies with an established brand name, they buy the positions of the minds of potential customers. Potential customers will be attracted by the preference shown by others and not the prices offered. They perceive the willingness to pay higher services as the quality attached to a given hotel brand (Keller, 1998). Therefore, awareness creates a reputation that is maintained by maintaining a favorable image and good guest relations. Building a brand is a gradual process that requires accuracy because a slight setback may bring the whole organization down. What the customers perceive as the best aspect of any given brand is what the management should focus on while improving to maintain and attract more guests. This can only be achieved by ensuring that consumers remember the brand they used last. A well known brand can remain in a customer’s memory for a long time as compared to a less common one. Awareness serves as a reminder to the customer that a brand exists. Also, this may attract them to discover the changes that may have occurred over time. Thus, customers should be aware of the expected changes for them to develop a perceived value through brand development (Kapferer, 2012). Business to Business Branding Business to business branding is a growing concept that helps in creating long lasting business relations. Given the nature of the hotel business, at times the hotel may be full; and this requires excess bookings to be transferred to another hotel that is likely to offer similar services (Jones, 2001). This is an extremely crucial area that managers can use to sell their products. The choice of the hotel with which to share business must be made exceptionally carefully. A frequent customer may have a perceived value that is purely based on the brand knowledge, and not the services offered. If such a customer is referred to another hotel, the customer assumes that the other hotel is at the same level as the preferred brand. If the guest does not experience the same service as expected, then the perceived values decrease based on the assumption that the two establishments are at par. Therefore, when demand is excess, the choice of a brand that is recommended to customers should be made carefully to ensure that the other hotel maintains the perceived value or even improves it. Subcontracting is a sensitive aspect that determines how the customer evaluates a brand. A poor service from a subcontractor may taint the hotel’s image and change the perceived value (Glynn Woodside, 2009; Sigala Jones, 2001). Brand Expression Brand expression is linked to the business strategies in use. Brand managers usually overlook the influences on the brand as it gets its way to the consumers. It is necessary to have a clear understanding of the brand so as to determine the responses that it may receive from the market. Managers should view all the elements of expressing the brand and determine the one to use and emphasize while manifesting the brand to the consumers (Cai Hobson, 2004). For instance, factors that influence the demand of a brand include a service such as the quality of the accommodation or even the food offered. For a manager to choose the brands’ selling point, there is a need to analyze the business strategies. This will ensure that the selling point delivers what the company promises to the consumers. Brand manifestations do not comprise merely of the advertising. However, this includes the experience that consumers get while using the brand (Mattila, 2004). Therefore, before providing any enticing information to consumers, the hotel must be the position to meet and even exceed the consumer expectations. Delivering a promise puts a hotel ahead of the competitors satisfies customers and translates to more business in the future (Gelder, 2005). Conclusion Branding has become a marketing strategy that hotels use to increase their market share and remain a head of their competitors. Using the brand as a competitive advantage is influenced by the level of customer satisfaction and the perceived value created. Therefore, the task is to ensure that the information provided to consumers is enticing to customers. Also, the information should mat ch the experience that customers get when they purchase products and services. Business to business strategy also helps in building the perceived value. Therefore, subcontracting must be made exceedingly carefully. Another issue is delivering what is promised to the customer. This promotes the chances of the customer coming back with others. If the first experience is unpleasant, the probability of coming back is low. Thus, quality is essential in the gradual development of market share. Brand expression and accurate product delivery are excellent strategies for obtaining and maintaining a competitive advantage over the rest of the competitors. References Cai, L.A. Hobson, J.S.P. (2004). Making hotel brands work in a competitive environment. Journal of Vacation Marketing, 10(3): 197-208. Fung, K.K. (2010). When experience matters: building and measuring hotel brand equity: The customers perspective. International Journal of Contemporary Hospitality Management, 22(5): 589-608. Gelde r, S.V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures markets. London [u.a.]: Kogan Page. Glynn, M.S. Woodside, A.G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley [u.a.: Emerald. Jones, P. (2001). Strategic implementation and IT: gaining competitive advantage from the hotel reservations process. International Journal of Contemporary Hospitality Management, 13(7): 364-371. Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall. Krishnan, H.S. (1996). Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective. International Journal of Research in Marketing, 13: 389-405. Mattila, A.S. (2004). Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue. Journal of Hospitality Tourism Research, 20(10): 1-10. Mattila, A.S. ONeill, J.W. (2010). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1): 27-34. Pattni, D.J. (2006). Strategic Sourcing for a Competitive Advantage in the Hotel Industry. Retrieved from: https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=httpsredir=1article=1630context=thesesdissertations Petzer, D.J. Steyn, T.F. Mostert, P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study. Southern African Business Review. 12(2): 1-22. Sigala, M. Jones, P. (2001). Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservations Process. International Journal of Contemporary Hospitality Management. 17 (3): 364-371. Yap, T.S.C. (2006). Corporate Branding: Its Role in Sustainable Competitive  advantage. Web.